I find your store’s hidden bottlenecks & Build the growth levers to 2x your revenue within 90 days
I help DTC brands recover lost revenue and grow sustainably using a battle-tested stack of audits, flows, tools, and strategy—rooted in WooCommerce, effective anywhere.
I can help you…

Your Store’s Revenue Is Leaking—Silently, Relentlessly, Expensively
Your traffic is steady. Ads are running. Orders are coming in, and your products are moving. From the outside, it looks like your store is working.
But underneath that momentum, something isn’t adding up.
Conversion rates refuse to budge no matter how much traffic you send. Cart abandonments are steadily creeping up. And the email flows you set up years ago? They’re still running—barely.
The infrastructure meant to turn attention into profit is failing you. Quietly. Relentlessly. And the longer it goes unchecked, the more sales you lose.
This isn’t an ad creative problem. It’s not about CTR or ROAS or campaign fatigue.
It’s a funnel performance problem.
And until you solve it, your growth will stay stuck exactly where it is.

The common warning signs
Even successful stores suffer from quiet failure points hiding inside their funnel—places where high-intent customers drop off, and revenue disappears without explanation.
These are the four most common:
🚩 Cart Abandonment Friction: Shoppers show interest but never reach checkout. Poor design, surprise costs, or slow mobile UX quietly drive them away.
🚩 Checkout Drop-Offs: Your payment page works, but it isn’t converting as well as it should. From form layout to payment gateway errors, the smallest glitch can create massive revenue loss.
🚩 Post-Purchase Neglect: The moment after a sale is the best time to increase lifetime value. But most stores go silent—missing the window for upsells, retention, and brand building.
🚩 Email Underperformance: You’ve got automations, but they’re out of date, unsegmented, and disconnected from real behavior. Your list could be producing 20–30% more revenue.
These aren’t surface-level issues.
They’re structural. And once we fix them, the revenue lift is immediate—and lasting.

Most brands just blindly throw traffic at the problem
They turn up the ad spend, test new channels, or hire another agency. Sound familiar?
If your funnel can’t convert what’s already coming in, you’re compounding inefficiency—not solving it.
Studies show most ecom brands are leaking at least 14% of their revenue without realizing it. That’s not theoretical. That’s real.
If you’re seeing poor retention, weak AOV, or conversion rates stuck in the 1–2% range, your problem isn’t volume—it’s value extraction. You’re not earning what you should from the traffic you already have.
That’s what I fix.

I dissect your existing funnel, identify every silent leak, bottleneck, and conversion gap—then rebuild it to maximize sales
This isn’t strategy in a vacuum. It’s execution with teeth. Code-level, metric-tracked, profit-obsessed work that leads to real lift—not just “best practice” improvements.
Whether your bottleneck is at the cart, checkout, post-purchase, or email layer, I fix it. If your tech stack is bloated, I clean it. If your retention is weak, I rebuild the experience.
What I do isn’t a band-aide or quick fix. It’s an infrastructure-level ROI transformation.
One built for brands that are already moving—but know they could be scaling much faster if the funnel was finally working for them, not against them.
Book Your Free Funnel Analysis Book Your Free 10-Min Funnel TeardownThis Is for brands ready for systemic change—Not Dabblers.
I work with brands that have already proven traction—and are now ready to scale smarter, not just harder.
This isn’t for side projects. It’s not for “let’s see if this works” experiments. It’s for brands serious about performance, profitability, and sustainable growth.
You should be:
✅ Doing $40K–$500K/month
✅ Running WooCommerce or Shopify
✅ Seeing drop-offs, but unsure where or why
✅ Equipped with at least a small team (internal or agency-side)
✅ Ready to implement—or delegate implementation
I only take 3 clients per quarter, so the work stays high-touch, hands-on, and laser-focused.
Who I Am

I’m Mike Valera.
Founder of an Ecommerce Growth Agency. Creator of premium plugins like Caddy and RetentionKit, used by thousands of WooCommerce brands to fix their funnel flow and multiply revenue.
I’ve rebuilt broken funnels, cleaned up chaotic email systems, uncovered conversion-killing bugs, and implemented high-leverage changes that unlocked seven and eight figures in growth for brands.
You won’t be buried in reports.
You won’t get passed off to a junior.
You’ll work directly with me.
And we’ll fix your funnel—together.






How We Can Work Together
Whether you want a clear diagnosis, expert collaboration, or full implementation, there’s a path.

The Audit
For brands that need answers fast. We uncover the leaks, deliver a punchlist, and hand you the map.

The Advisory
For brands that want strategic collaboration. I work side-by-side with your team to fix the funnel together.

The Accelerator
For brands who want hands-off implementation. You hand me the keys, my team and I rebuild the engine.
Let’s talk through your store, and I’ll recommend the best fit.
Book Your Free Funnel Analysis Book Your Free 10-Min Funnel TeardownReady to turn your store into conversion gold?
You’ve already done the hard part—building something people want and driving traffic to your store. But if revenue isn’t scaling the way it should, it’s not because you need another campaign or more traffic. It’s because your funnel isn’t converting like it could. That’s what I fix.
If your store is leaking revenue, I’ll find the friction, diagnose the leaks, and show you exactly where growth is being blocked.
This starts with a 10-minute teardown. No pitch. No pressure. Just clarity on where your funnel is failing—and what’s possible if we fix it.
Book Your Free Funnel Teardown Book Your Free 10-Min Funnel Teardown