ecommerce funnel audit & optimization

I find your store’s hidden bottlenecks & Move the growth levers to 2x your revenue within 90 days

Using a battle-tested stack of proprietary tools, tactics, and advanced AI models, I do a deep forensic audit to find and fix the hidden friction points in your funnel that are costing you sales.

Coins Stack Streamline Icon: https://streamlinehq.com4X Average ROI
Reward Claps Hand 3 Streamline Icon: https://streamlinehq.comTrusted by 100+ Woo Brands
Reward Claps Hand 3 Streamline Icon: https://streamlinehq.comTrusted by 100+ WooCommerce Brands
Certified Expertise
the problem

Your Store’s Revenue Is Leaking: Silently, Relentlessly, Expensively

Within your sales funnel are small gaps, glitches, and friction points that are slowly eating away your revenue. They’re hidden in the blind spots between your marketing stack and your storefront. Between your tools and your templates. Between what you think is happening and what actually happens in the wild.

They’re the silent killers of your store’s growth. Issues that rarely show up in your analytics dashboard, don’t trigger error messages, and don’t crash your site… but still cost you thousands every single month. Resulting in…

There’s a pretty good chance your store is leaking revenue right now

Decreasing sales

Higher acquisition costs

Increasing churn

Increasing Ad Saturation

throwing more traffic at the problem is just burning your money away

No amount of Facebook ads, influencers, or Klaviyo campaigns will overcome revenue leaks. Until you patch the holes, you’ll always be working twice as hard for half the results. Your problem isn’t volume, it’s value extraction. You’re not earning what you should from the traffic you already have.

the solution

I dissect your funnel, identify every hidden bottleneck, then help optimize it to maximize your sales

This isn’t strategy in a vacuum. It’s execution with teeth. Code-level, metric-tracked, profit-obsessed work that leads to real lift… not just “best practice” improvements.

Whether your bottleneck is at the cart, checkout, post-purchase, or email layer, I fix it. If your tech stack is bloated, I clean it. If your retention is weak, I rebuild the experience.

What I do isn’t a band-aide or quick fix. It’s an infrastructure-level ROI transformation.

Helping to…

Uncover funnel conversion blockers

Find out where users drop off at each stage of your customer journey and why.

Identify reasons for churn

Understand why people aren’t returning for repeat purchases & canceling subscriptions.

Find technical & performance bottlenecks

Find your speed bottlenecks and hidden errors that are blocking purchases.

Discover site usability issues

Find out which areas are confusing, frustrating or distracting shoppers.

Find new growth opportunities

Identify new ways to maximize revenue from shoppers through smarter upselling, cross-selling & more.

Get a strategic plan to optimize your store

We build you a strategic roadmap to scale your sales and retention efforts.

the result

massive savings & gains across your funnel

On average, every client receives a lift in multiple business areas.

78% Email Revenue

CBD Brand

192K Revenue

Pet Accessory Brand

21X ROAS

Health & Wellness Brand

My Process

1

Setup & Collection

First, I collect hundreds of data points on purchase and customer shopping behavioral analytics using Google Analytics, WooCommerce, Metorik, and Hotjar. Your data is handled with utmost confidentiality and is only used for the purpose of improving your store’s performance.

Conversion Rate
Average Order Value
Email Open Rate
ROAS
Click-through Rate
Purchase Frequency
Bounce Rate
Time to Purchase
TTFB
Opt-in Rate
Unsubscribe Rate
Customer Acquisition Cost
Customer Lifetime Value
Repeat Customer Rate
Net Promoter Score
Churn Rate
New User Purchases
Recurring Revenue
Cart Abandonment Rate
Average Items Per Order
2

Data Analysis & Testing

I run several in-depth tests across multiple areas of your store and poll customers to get feedback. I then manually analyze your data and customer shopping activity to identify key problem areas.

I run the data through my proprietary software utilizing cutting-edge machine learning models to identify trends and opportunities.

3

Report & Strategic Action Blueprint

I’ll then build you a detailed strategic blueprint outlining our findings and a custom growth workbook with a list of optimization tasks prioritized by what’s most impactful for your store.

You’ll get access to all the data I’ve captured, including poll results, heat maps, click maps, recordings, and more. We then jump on a call where we’ll break everything down to discuss our findings, answer any questions, and walk you through the next steps.

Data & analysis breakdown
Recommended solutions
Problems identified & graded
Upsell & cross-sell opportunities
Growth opportunities
Task workbook
Funnel map
Click maps & heatmaps
4

Optional: Implementation & Testing

As an optional service, I can advise you on implementing solutions or bring our team on to optimize everything for you. We’d work closely over the next 90 days to track, implement, A/B test, and optimize your store.

Or, you can take your report and hand it off to your existing dev & growth team.

the difference

Different than your average audit

Unlike surface-level audits that skim the basics, I dive deep into your store’s conversion funnel to uncover hidden issues that others miss. This isn’t just an audit, it’s a transformative strategy for maximizing your store’s potential.

This Funnel Audit

Check Circle Streamline Icon: https://streamlinehq.comSenior ecommerce expertise
Check Circle Streamline Icon: https://streamlinehq.comFull conversion funnel analysis
Check Circle Streamline Icon: https://streamlinehq.comIn-depth analytics analysis
Check Circle Streamline Icon: https://streamlinehq.comClick maps & heatmaps analysis
Check Circle Streamline Icon: https://streamlinehq.comTechnical analysis
Check Circle Streamline Icon: https://streamlinehq.comUser experience analysis
Check Circle Streamline Icon: https://streamlinehq.comCustomer surveys
Check Circle Streamline Icon: https://streamlinehq.comProblems graded & prioritized
Check Circle Streamline Icon: https://streamlinehq.comStrategic action plan
Check Circle Streamline Icon: https://streamlinehq.comFunnel map
Check Circle Streamline Icon: https://streamlinehq.comDetailed 30+ page report

Vs

Other Audits

Delete Circle Streamline Icon: https://streamlinehq.comLimited Ecommerce expertise
Delete Circle Streamline Icon: https://streamlinehq.comNo funnel analysis
Delete Circle Streamline Icon: https://streamlinehq.comNo analytics analysis
Delete Circle Streamline Icon: https://streamlinehq.comNo click maps or heatmaps analysis
Delete Circle Streamline Icon: https://streamlinehq.comLimited technical analysis
Delete Circle Streamline Icon: https://streamlinehq.comLimited user experience analysis
Delete Circle Streamline Icon: https://streamlinehq.comNo Customer surveys
Delete Circle Streamline Icon: https://streamlinehq.comProblems NOT graded or prioritized
Delete Circle Streamline Icon: https://streamlinehq.comNo strategic action plan
Delete Circle Streamline Icon: https://streamlinehq.comNo funnel map
Delete Circle Streamline Icon: https://streamlinehq.comSimple, few page report

Who I am

Hi, I’m Mike Valera 👋, a seasoned growth marketing advisor. I’m the creator of premium plugins like Caddy and RetentionKit, used by thousands of WooCommerce brands to fix their funnel flow and multiply revenue.
I’ve spent the last 10+ years dissecting broken funnels, cleaning up chaotic email systems, uncovering conversion-killing bugs, and implementing high-leverage changes that have unlocked six and seven figures in growth for brands.

You won’t be buried in reports.
You won’t get passed off to a junior.
You’ll work directly with me.

And we’ll fix your funnel—together.

Unlock your store’s potential with a forensic growth audit today

My clients typically see a 4X ROI on average after working with me. Ready to take your store’s revenue to the next level? Let’s work together.

woo Certified Expertise
guaranteed Insights
Quick Turnaround
Alarm Clock Streamline Icon: https://streamlinehq.comLimited Availability
I only work with 3-5 brands per month. Order now to get on the list.

Lite

$1,999
$997
The Revenue Leak Snapshot

Ideal for Brands that want quick clarity on what’s broken & how to fix it fast. Perfect for spotting subtle leaks & low-hanging wins.

✅ You want quick answers

✅ You’re not ready for a full rebuild, just better conversion now

✅ You want a short list of fixes you can take action on this week

Sale – Save 20%

Includes:
CRO teardown of your customer journey (homepage → checkout)
Annotated screenshots with direct suggestions
Speed, UX, and friction analysis (mobile + desktop)
Revenue leak scorecard
Optimization playbook with prioritized fixes & estimated impact
30-min walkthrough call
Delivered in 7 business days

Pro

$7,999
$4,997
The Revenue Recovery Blueprint

Ideal for Brands ready for a deep diagnostic to uncover hidden friction, optimize every stage, and build a clear path to scalable growth.

✅ You want a strategic, holistic view of your funnel performance

✅ You know your funnel has deep blind spots

✅ You’re ready to fix the cracks, tighten the flow, and maximize ROI from your traffic

$4,995

Sale – Save 20%

Includes:
Everything in Lite, plus:
Deep dive into PDPs, collections, cart, checkout, post-purchase, and retention flows
Analytics & tracking integrity check
Email/SMS automation and popup strategy audit
Funnel friction mapping (with device/session analysis)
Conversion rate opportunity forecast
Notion-based revenue recovery blueprint: action steps, prioritization, tools, and resources
1-hour 1:1 strategy session
Slack/Email Q&A support for 7 days after delivery
Delivered in 14 business days

30-day money-back guarantee

If I don’t uncover any insights during out analysis that can help improve your store, I’ll refund your money back—no questions asked.

Questions?

Ready to turn your store into conversion gold?

You’ve already done the hard part—building something people want and driving traffic to your store. But if revenue isn’t scaling the way it should, it’s not because you need another campaign or more traffic. It’s because your funnel isn’t converting like it could. That’s what I fix.

If your store is leaking revenue, I’ll find the friction, diagnose the leaks, and show you exactly where growth is being blocked.

This starts with a 10-minute teardown. No pitch. No pressure. Just clarity on where your funnel is failing—and what’s possible if we fix it.

Book Your Free Funnel Teardown Book Your Free 10-Min Funnel Teardown

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