Your ecommerce store has untapped revenue.
It’s slowly, silently dripping from the gaps, glitches, and friction points of your existing customer journey.
I call these Revenue Leaks.
They’re the silent killers of your store’s growth. Issues that rarely show up in your analytics dashboard, don’t trigger error messages, and don’t crash your site… but still cost you thousands every single month.
Most store owners don’t know they exist.
The ones who do? They usually don’t know where to look.
This playbook fixes that.
What Is a Revenue Leak?
A revenue leak is any point in your funnel or customer journey where people:
- Should have bought, but didn’t
- Should have returned, but didn’t
- Should have spent more, but didn’t
Leaks are subtle. They don’t look like dramatic bugs.
They feel like resistance to your customer. And resistance kills revenue.
Here’s what they often look like in the wild:
- A mobile user taps “Add to Cart” and nothing happens.
- A shopper gets confused by the sizing chart, then leaves.
- A returning customer can’t find the product they bought last month.
- A high-AOV cart dies because the checkout loads 5 seconds too slow.
- An abandoned cart never gets a recovery email.
- A first-time buyer never gets a welcome sequence, and churns silently.
None of these things seem like emergencies.
But together, they compound into significant, persistent revenue loss.
Why Leaks Go Undetected
Here’s the thing: most leaks don’t look like problems to you. They only feel broken to your customers.
They’re hidden in the blind spots between your marketing stack and your storefront. Between your tools and your templates. Between what you think is happening and what actually happens in the wild.
And because they don’t throw errors, most teams don’t log them, test for them, or even notice them.
Instead, we see the symptoms:
- Conversion rate drops
- Bounce rate spikes
- Return customer rate is lower than it should be
- LTV doesn’t increase, even as you improve your product
But the cause? It’s often a leak. Not a strategy issue. Not a product issue.
Just… friction. Misalignment. Missed opportunities.
Leaks Are Expensive But Fixable
Here’s the good news: revenue leaks are incredibly fixable.
You don’t need to rebuild your funnel or hire a 10-person growth team.
You just need to know where to look, what to test, and what to tweak.
Most of the fixes in this guide are:
- Low-code or no-code
- Highly impactful
- Immediately measurable
- Often free to implement
Some of them take minutes to resolve. Others may require coordination across dev, design, and email. Every single one will compound your growth without needing more traffic.
How to Use This Playbook
This guide is structured around the 7 most common areas where WooCommerce (and ecommerce in general) tends to leak revenue. Each chapter will cover:
- What the leak looks like
- Why it matters (with numbers, behavior, and buyer psychology)
- How to detect it
- Tools and tests you can use
- Real-world examples and fixes
- Quick wins vs deeper solutions
You don’t have to fix every leak at once.
Start with the area that feels most broken or the one closest to the money (checkout, cart, etc.). Patch that first. Then move upstream.
Who This Is For
This guide is for founders, growth leads, and ecommerce operators who:
- Are generating at least $30K+/month
- Have decent traffic but feel like conversion or retention is underperforming
- Have invested in email, ads, or CRO but aren’t seeing the full return
- Want to improve margin and profitability without increasing CAC
Whether you’re on WooCommerce or Shopify, whether you sell consumables or high-ticket physical goods, this framework applies.
Why I Wrote This
I’ve spent years working with ecommerce brands as a growth strategist and conversion consultant. And what I’ve learned is this:
Most stores don’t have a growth problem.
They have a leak problem.
This playbook is my blueprint for helping you find and fix them so you can scale without spending more.
Let’s dive in.